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Analytics
2025
Views: 228.6k
Threads Instgram Analytics
2023-2025
Reach: 29k
Interactions: 4.3K
We are only in April of 2025, and are already approaching the number of views for the entire year of 2024. Our campaign for our 50th birthday played a huge role in this. Giveaways and naustalgic content drove people to our Instgram page organically resulting in an increase in post engagment and followers.
2024
Views: 268.5k
Reach: 124.6k
Interactions: 4.5K
In 2024, the year I took over, I shifted the focus to be more on organic posts rather than paid ads. I worked with the owner and manager of the store who have already built relationships with customers and made content with them that would engage our current audience and reach new audiences.
2023
In 2023, the social media coordinator experimented with paid ads. This resulted in a lot of reach, however, it did not lead to an increase in loyal followers and viewers.
Reach: 93.5k
Interactions: 3.7K
SMS Marketing
2023 - 2024
2024
ROI: 3.39x
In 2024, we focused on what promotions drove our customers to purchase online and sent out texts less frequently, resulting in more purchases and clicks.
CTR: 6.57%
2023
ROI: 2.56x
CTR: 2.4%
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